Sponsored display ad

Make your brand visible where customers browse and compare and discover new products. Positioning on high-traffic shop pages ensures greater reach and visibility. Personalised ad delivery means you can reach potential buyers even before they start searching for specific products.

Specifications

Key facts

Frequency
Variable
Publication
As required
Required assets
Banner, completed briefing (see links)
Targeting
Yes
Lead time for assets
Two weeks
Invoicing
Cost per thousand

KPIs & performance metrics

18.8 M
Sessions per month on migros.ch
1%
CTR of 0.5 to 0.8% (mid-funnel), 0.15 to 0.35% (upper-funnel) depending on the category

Prices
The display ads are contextualised and data-based – matching the product categories, interests or purchasing intentions of customers.
- Appealing placements
- Constant visibility
- Data-driven, targeted display
- Closed-loop measurement: Measurability from impression to conversion
- The perfect way to complement sponsored product ads
Placements
Cost* per thousand (CPT)
Home: migros.ch website and the Migros app
CHF 45
Category page: migros.ch website and the Migros app
CHF 55
Minimum budget: CHF 10,000; minimum duration: 1 week