Prices
The in-store screens are currently being rolled out and the number of stores with in-store screens is increasing every week.
National campaign
Shown in over 550 branches
Languages | Price* per week |
|---|---|
DE, FR and IT | CHF 20,500 |
In-store screen
Visibility in precisely the place where purchasing decisions are made. The large in-store screens in Migros stores attract a great deal of attention and reach customers while they are actually shopping. Ideal for brand messages that make an impact at the point of sale.
Key facts
Placement
At the entrance to Migros stores or in the area after the checkouts
Frequency
Weekly
Publication
Thursday to Wednesday
Required assets
Video or still image (animated)
Targeting
Upon request
Invoicing
Fixed price
KPIs & performance metrics
7.2 M
Purchases at Migros stores per week
4.9 M
Net contacts in Migros stores per week
60%
of the population aged 14 and over visit a Migros store at least once a week
Specifications
Still image
Format
Portrait 1080 x 1920 pixels
Display duration
6 to 10 seconds
Audio
No audio
Layout
The supplier is responsible, DooH compliant, no Migros CI/CD required
Languages
German, French and Italian
File format/Codec
JPG or PNG
Size/resolution
max. 3 MB/72 dpi
Video
Format
Portrait 1080 x 1920 pixels
Display duration
6 to 10 seconds
Audio
No audio
Layout
The supplier is responsible, DooH compliant, no Migros CI/CD required
Languages
German, French and Italian
File format/Codec
mp4 (H.264)
Frames per second
25/30 FPS
Bitrate (code)
Max. 20 MB per second (CBR)
Pixel aspect ratio
1:1
Downloads
In-store screens specifications
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