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Migros Magazine: regional adverts

A regional presence with credible impact. The regional adverts appear in the selected cooperative section of Migros Magazine, which focuses on topics important to the respective region. This allows you to reach readers in a credible and inspiring setting, while also benefiting from strong integration in the local environment.

DeadlinesSpecifications
An image of a woman reading Migros Magazine

Key facts

  • Frequency

    Weekly

  • Publication

    Wednesday

  • Required assets

    Final advert

  • Format

    Full page and half page. Other formats available on request

  • Targeting

    German-language edition of Migros Magazine for the respective cooperative regions

  • Lead time for assets

    Nine working days before publication (see schedule)

  • Invoicing

    Fixed price

KPIs & performance metrics

  • Migros Magazine cover icon

    2.9 M

    Migros Magazine/Azione readers nationwide

  • Clock for reading time icon

    21.8

    Reading time in minutes each week

  • Trend

    79%

    Reading rate

  • Prices

    Regional adverts can be booked exclusively in the German-language edition of Migros Magazine. This means that in Migros cooperatives where Migros Magazine is available in German and French, the advert will only appear in the German-language edition.

    Cooperatives

    Prices* (full-page)

    Prices* (half-page)

    Aare

    CHF 10,840

    CHF 5,960

    Basel

    CHF 3,250

    CHF 1,788

    Lucerne

    CHF 4,500

    CHF 2,475

    Eastern Switzerland

    CHF 9,769

    CHF 5,373

    Zurich

    CHF 7,825

    CHF 4,305

    Valais

    CHF 509

    CHF 255

    Neuchâtel-Fribourg

    CHF 437

    CHF 241

    Important: The availability of advertising space in the regional editions is limited. Booking as early as possible is essential. Special placements and adverts on editorial pages are not available. Other formats are available on request. Print space: full-page: 209 × 285 mm, half-page (landscape): 209 × 141 mm.

Deadlines

Calendar weekPublication dateAdvertising deadline (12 p.m.)Print deadlineDetails
40Sep 30, 2026Sep 15, 2026Sep 18, 2026
41Oct 7, 2026Sep 22, 2026Sep 25, 2026
42Oct 14, 2026Sep 29, 2026Oct 2, 2026
43Oct 21, 2026Oct 6, 2026Oct 9, 2026
44Oct 28, 2026Oct 13, 2026Oct 16, 2026
45Nov 4, 2026Oct 20, 2026Oct 23, 2026
46Nov 11, 2026Oct 27, 2026Oct 30, 2026
47Nov 18, 2026Nov 3, 2026Nov 6, 2026

Specifications

Formats

  • Migros Magazine

    Magazine size: 235 mm x 320 mm (W x H)

    Print space: 209 mm x 285 mm (W x H)

Images

  • Image resolution

    at least 200 dpi, line 1 200 dpi

  • Note

    RGB images are automatically processed in CMYK mode without any corrections.

Colours

  • Standard magazine printing

    ISO 12647-3:2004

  • Colour composition

    The default is CMYK mode. Mixed colours are processed automatically in CMYK mode without any adjustments. Pantone colours are not accepted.

  • Black areas

    Underlaid with max. 40% cyan

  • Negative type

    The rastered background colour is reproduced with a wider stroke.

  • Colour: Migros orange

    100% yellow, 56% magenta

File

  • File format

    Document as a high-resolution PDF with all fonts embedded (PDF/X-4:2010)

  • File names

    The PDF file names must contain the title, issue number, language code and product name, e.g. MM_01_d_Product.pdf

    If you submit another document later (a revised or corrected version), the file name must be clearly marked with "NEW" or "V2".

  • File transfer

    The print material must be submitted as a high-resolution PDF via the Migros AdPortal. If you do not yet have a user account, please contact buchungen@migros.ch.

Downloads

Creating a PDF

Instructions on creating a PDF (PDF)

Colour profiles

ICC colour profiles (ZIP)

Other

InDesign PDF export profiles (ZIP)Colour settings (ZIP)

Links

Migros AdPortal Third-party brand advertising process Design guidelines for third-party brand adverts

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