Migusto paid content
Only for suppliers
Migusto adverts
Advertise where pleasure and inspiration are combined. Migusto provides readers with sophisticated recipes, articles on culinary travel, cooking tips and the latest food trends. This trilingual culinary magazine is published to coincide with the four seasons and brings your brand closer to the everyday cuisine of food-loving target groups. This gives you the chance to present your advert in a high-quality, enjoyable and positive setting.
Key facts
Frequency
Four times a year
Publication
Spring, summer, autumn and winter
Required assets
Final advert
Format
Varied (see advert formats)
Targeting
Language regions: DE, FR and IT
Lead time for assets
Around eight weeks before publication (see schedule)
Invoicing
Fixed price
KPIs & performance metrics
389,500
Migusto circulation
1.4 M
Migusto readers per issue
19%
of the population read Migusto
17.9
Reading time in minutes per issue
78%
Reading rate
2.2
Pick-up value
Advert formats
Deadlines
| Calendar week | Publication date | Advertising deadline (12 p.m.) | Print deadline | Details |
|---|---|---|---|---|
| 47 | Nov 17, 2026 | Sep 24, 2026 | Oct 16, 2026 | Spices and flavours for the festive season - Christmas recipes: featuring fillet steak, ham and fish. A classic recipe and an innovative one for each dish. - Veggie: celebrations with vegetarian dishes. - Chocolate biscuits: light, dark, round or cut into festive designs. - Sesame, hemp and poppy seeds: eye-catching options for Christmas. - Gifts: mixtures for the mill (salt and pepper). - New Year’s Eve: New Year’s Eve crackers. |
Specifications
Technical data for adverts
Distribution
Dispatch to all Migusto members
Formats
Full bleed: 210 mm x 270 mm (W x H)
Including bleed: 216 mm x 276 mm (W x H)
Text and images that must not be trimmed must be positioned 5 mm from the edge of the page.
Images
Image resolution: 300 dpi
RGB images are automatically processed in CMYK mode (without correction)
Colours
Euroscale: DIN 16 539 / SNV 066213
Separation profile: PSO_Coated_V3_300% (Fogra 51)
Colour composition: All colour adverts must be composed using the CMYK colour scale (no Pantone colours).
Total area coverage: max. 300%
Black areas: Underlaid with a maximum of 40% cyan
Negative type: The rastered background colour is reproduced with a wider stroke (spread).
Printing processes and printing screens
Web offset, 60-line screen (four colours and b/w)
File format
Document as a high-resolution PDF with all fonts embedded (PDF/X-4:2010)
File names
The PDF file names must contain the title, issue number, language code and product name, e.g. MM_01_d_Product.pdf.
If you submit another document later (a revised or corrected version), the file name must be clearly marked with "NEW" or "V2".
File transfer
The print material must be submitted as a high-resolution PDF via the Migros AdPortal.
If you do not yet have a user account, please contact buchungen@migros.ch.
Links
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