Migusto inserts and glued inserts

Insert, keep and rediscover. Placing your insert or glued insert in the middle of the Migusto magazine ensures it attracts an extremely high level of attention. Once removed, the insert can be kept and reused separately from the magazine. Set against a backdrop of culinary enjoyment, your brand will benefit from an advertising impact that lasts beyond the magazine's life cycle.

Deadlines Specifications

Key facts

Frequency
Four times a year
Publication
Spring, summer, autumn and winter
Required assets
Ready-made insert
Targeting
By language (DE, FR and IT) / by shopping behaviour (Cumulus)
Invoicing
Cost per thousand

KPIs & performance metrics

389,500
Migusto circulation
1.4 M
Migusto readers per issue
19%
of the population read Migusto
3.5 M
people – or 47% of the population – have ‘No advertising’ stickers on their postboxes. This won't prove a problem for your insert in Migusto!

Prices for loose inserts
The insert in the centre of the Migusto magazine provides many attractive benefits:
- High level of acceptance.
- Can be removed from the magazine and kept; in other words, it works independently of the magazine's life cycle.
- A wide range of split functions enable the target audience to be defined precisely.
Weight
Prices* per thousand
up to 15 g
CHF 245
16 to 25 g
CHF 255
26 to 35 g
CHF 265
36 to 49 g
CHF 275
50 to 65 g
CHF 310
over 65 g
Upon request
Additional charge* on leaflets containing third-party adverts: 20% of the gross price of an advert.
Prices for adverts with glued inserts
Combining an advert with a glued insert is ideal for an advertising postcard.
- High level of acceptance
- Irrespective of the magazine's life cycle (can be removed)
- Ideal for vouchers and product samples
Weight
Prices* per thousand
Postcard (1 sheet, unfolded)
CHF 105
up to 15 g
CHF 135
16 to 25 g
CHF 145
over 25 g
Upon request
Product samples and sachets
CHF 155
Additional charge* on leaflets containing third-party adverts: 20% of the gross price of an advert.
Prices for a bound-in insert
A bound-in insert allows you to include your own pages within the Migusto magazine.
- Custom design of the bound-in insert
- Maximum visibility while reading
- A prominent platform among Migusto’s readership
Weight
Prices* per thousand
up to 15 g
CHF 165
16 to 25 g
CHF 175
26 to 35 g
CHF 185
36 to 49 g
CHF 195
over 49 g
Upon request
Additional charge* on leaflets containing third-party adverts: 20% of the gross price of an advert.

Weight	Prices* per thousand
up to 15 g	CHF 245
16 to 25 g	CHF 255
26 to 35 g	CHF 265
36 to 49 g	CHF 275
50 to 65 g	CHF 310
over 65 g	Upon request

Weight	Prices* per thousand
Postcard (1 sheet, unfolded)	CHF 105
up to 15 g	CHF 135
16 to 25 g	CHF 145
over 25 g	Upon request
Product samples and sachets	CHF 155

Weight	Prices* per thousand
up to 15 g	CHF 165
16 to 25 g	CHF 175
26 to 35 g	CHF 185
36 to 49 g	CHF 195
over 49 g	Upon request

Deadlines

Calendar week	Publication date	Advertising deadline (12 p.m.)	Print deadline	Details
47	Nov 17, 2026	Sep 24, 2026	Oct 16, 2026	Spices and flavours for the festive season - Christmas recipes: featuring fillet steak, ham and fish. A classic recipe and an innovative one for each dish. - Veggie: celebrations with vegetarian dishes. - Chocolate biscuits: light, dark, round or cut into festive designs. - Sesame, hemp and poppy seeds: eye-catching options for Christmas. - Gifts: mixtures for the mill (salt and pepper). - New Year’s Eve: New Year’s Eve crackers.

Specifications

Loose inserts and glued inserts

Format
At least 105 × 148 mm, maximum 200 × 260 mm
Thickness
Maximum 2 mm; thicker upon request
Paper weight
For two pages, at least 115 g/m²; for four to six pages, at least 80 g/m²; for eight pages or more, at least 60 g/m²
Equipment
Folded, in bundles of 6 to 10 cm (at least 50 copies), not interleaved within the same package (paper band permitted)

Bound-in inserts

Formats
At least 105 × 148 mm with a 5 mm trim edge at the top, and a 3 mm milling edge at the spine. Maximum 210 × 270 mm with a 5 mm trim edge at the top, a 5 mm trim edge at the bottom, a 3 mm milling edge at the spine, a 4 mm front trim, and the right-hand side cut to size. The distance between elements that are not to be trimmed and the trim line must be at least 8 mm.
Type of fold
Bound at the top in a printed sheet
Paper weight
For four pages, at least 100 g/m²; for larger volumes, at least 65 g/m²
Perforation
If perforated, at least 15 mm from the spine
Split run and placement
Upon request, split surcharge* CHF 1500.
Equipment
Folded, on pallets/pallet frames, in bundles of 6 to 10 cm, unbundled, and not interleaved within the same package. If smaller than the magazine size, trim to the final size on the right and bottom edges.

All insert types

Types of fold
Folded inserts must be processed with a right-angle fold, parallel fold or centre fold. Accordion, gate and zigzag folds cannot be processed.
Multi-page inserts larger than DIN A5 (148 mm × 210 mm) should be folded along the long edge.
Image sample/sketch of the layout
Ten samples for review before final approval.
Upon request
USB stick, print run and splitting options.
Delivery/delivery note
Delivery and delivery note address: AVD Goldach AG, Warenannahme, Sulzstrasse 10–12, 9403 Goldach
Note:
Migusto and issue number (e.g. MG 04/2026). The details on the delivery note must match those on the pallet labels. For deliveries from abroad, the terms of delivery (INCO Terms) must be stated on the commercial invoice: DDP – delivered duty paid. The importer covers customs clearance costs. In accordance with the terms and conditions of delivery.
Important:
Please give 24 hours' notice of the delivery of inserts. Dummy/sketch of the layout.
Right to postpone
Subject to change for technical reasons.