Try & Tell bundle
Only for suppliers
Gliss Scalp Balance Moisturising Serum
Testers sought and found
From late May to early July 2026, the Gliss Scalp Balance Moisturising Serum was promoted as part of a ‘Try & Tell’ bundle. The aim was to reach out to people interested in testing the product, deliver the product directly to the homes of the selected testers and generate reviews for the new product.
Omnichannel campaign generating strong demand
The campaign was made up of a combination of the landing page and an email newsletter from Migipedia with a banner in the Migros promotions newsletter, teasers on migros.ch and in the Migros app, as well as on social media. All of the measures were specifically designed to drive traffic to the product test registration page on Migipedia. The social media campaign, which was tailored to specific target groups, proved highly effective and contributed to the impressive number of registrations for the product test. The average product rating of 4.5 out of 5 stars also highlights the high level of satisfaction with this new product among testers.
1.5 M
Gross contacts with the Try & Tell ‘Advanced’ bundle
24,901
Registrations for product testing on migipedia.ch
100
Product reviews
610,000
Gross contacts via social media (Migros Instagram and Facebook accounts)
Products used
“Customer engagement across the various channels ensured wide reach. The tremendous response to the product trial and countless positive product reviews highlight the interest in the Scalp Balance Moisturising Serum which we are delighted with.”
Carla Fraga
Marketing Coordinator at Henkel & Cie AG
